![]() In a recent webinar from TSIA, moderator John Ragsdale, TSIA’s Distinguished Vice President for Technology Research Amy Gorman, Salesforce’s Regional Vice President for ISV Sales and Mark Grimshaw, Korn Ferry’s Executive Director Global Consultancy, discussed the trends they’re seeing in the digital transformation of the sales industry and how they will drive sales performance in 2021.Īlthough the trend toward digital transformation had already started before last year, the pandemic accelerated the changes. That means 2021 will likely be a year of reckoning for many sales organizations. According to November 2020 research from the Technology & Services Industry Association ( TSIA), more than two-thirds of sales organizations say they don’t think sales practices will ever return to the way they were. What’s the legacy of the COVID-19 pandemic? Disruption.
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